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Fulton Homes' Business Model Praised
by National Magazine, Builder 100

Local builder Fulton Homes is given opportunity
to shine on a larger scale


Builder 100


Valley-based homebuilder Fulton Homes continues to stand out in the Arizona market and gain national attention because of it. Most recently, they have been featured in the BUILDER 100, being recognized for their uniquely progressive business model, which continues to prevail in an industry still rooted in tradition.

Fulton Homes models their business after an unconventional industry for homebuilders – fashion retail. This is a detail that impressed The BUILDER 100, a national publication that highlights and analyzes the best homebuilding firms in the United States. BUILDER reports that Fulton's "retail mindset" is unique because no other homebuilder follows this model. CEO of Fulton Homes, Doug Fulton describes this method, reporting "It's price, selection, location, service, quality, and quick replenishment of inventory – which is now spec houses." He continued, "Our model follows the likes of Nordstrom, John Deere, Gore, J.C. Penny, Revlon. All revolutionary in best practices."

While the parallels between Fulton's business structure and retail are certainly admirable, the company's focus on providing the most affordable and highest quality product to its customers really sets the homebuilder apart. Fulton operates the largest home design center in Arizona, topping out at over 13,000 square feet. On the first and third Thursday of each month, the public is welcome to attend what's called "Browse Night," which allows those interested in a Fulton Home to shop options and see the latest trends in interior design.

The design center is where the retail background of Fulton Homes really comes to life with the 1000's of available options all found on site. In fact, the Fulton Homes mobile website can be used to price options live on a buyer's smart phone as they browse them in person, using QR codes. This was the brainchild of Fulton Homes Director of Operations, Dennis Webb. "We are rolling out new tools for our buyers all the time, including the ability to price options for the floor plan of your choice and see exactly what your monthly payment will be," said Webb. "Nobody else in the country is doing this," he continued.



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