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Terrier-Pitbull Mix "Nina" Announced as
This Week's "Pick of the Litter" Pet


The Tempe-based homebuilder and 98KUPD are
partnered to help shelter pups get adopted
Pick of the Litter

Fulton Homes, John Holmberg, and 98 KUPD have banded together to help Valley dogs find their fur-ever homes through the 'Pick of the Litter' campaign. The adorable pup chosen for this week is Nina, an energetic terrier-pit bull mix, who was hosted by Lost Our Home animal shelter prior to her adoption. Lost Our Home provides future pet owners, like Nina's new parents, with support throughout the adoption process, so that the lovable furry friends can have a better transition to their new families.

Doug Fulton, CEO of Fulton Homes and devoted pet-lover, expresses that the 'Pick of the Litter' program is designed to help bring awareness to the crucial state of Arizona's animal shelters. "When I heard that animal shelters are taking in up to 100 pets per day during the summer months, I realized that something needed to be done," said Fulton. "We want to do everything we can to help rescue animals become pets and part of a family," he continued.

Arizona faces some of the worst overcrowding in animal shelters, which is why the Valley-homebuilder decided to take action in combatting the issue. While Arizona consistently scores in the middle tier for "best pet protection rules", Maricopa County still has the second highest number of stray dogs in the United States; in fact, Arizona's largest shelter takes in almost 17,000 animals every year. The impacts of these statistics can be dire, which is why Fulton Homes decided to create their 'Pick of the Litter' campaign.

From April 29th until December 29th, John Holmberg builds anticipation and awareness for the program by teasing the week's featured pick on-air Monday through Thursday, with a grand reveal of the winning pet on Friday. Valley veterinarians offer their help as well, providing free microchips and immunizations to pets adopted by 98 KUPD listeners, ensuring that their new furry friends, like Nina, have a happy and healthy adjustment into their new fur-ever home.

John Holmberg, the radio host and owner of 6 dogs, explains the impact that this promotion is going to have. "What I have found that really sticks with me is that we really connect to other people through dogs. They really need someone to love and care for them," said Holmberg. "The best part is seeing the dogs that were adopted still thriving with their pet parents years later. It's like you get to see them grow up," he continued.

For more information on Fulton Homes "Pick of the Litter," visit http://98kupd.com/potl/. You also can tune into 98 KUPD, or visit 98kupd.com/holmbergs-morning-sickness.



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